Costume:
- He will be wearing a suit in some of the shots when he is out in the real world and when he is trapped he shall be wearing some casual clothing, for example a pair of cool stylish jeans, branded top and possibly a hoodie.
- The top he will be wearing will have a red coco-cola logo, to show that we considered branding in our music video and used different methods of advertising.
Jeans
Props:
- Mobile phone
- Apple Laptop
- Earphones
- Sofa
- Broken down doors
From this list of props most of the objects will have logo’s and brand names therefore our music video will have different forms of advertising and branding. For example the apple laptop will most likely be instantly recognised and the mobile phone with headset will have some logo printed on, which would be hard to hide.
Sound:
- The song lyrics (Kid CuDi- Trapped in my mind)
Lighting & Colour:
Colour in Kid CuDi- Pursuit Of Happiness
After researching KiD CuDi’s music video Pursuit of Happiness we were instantly inspired by the use of camera angles and how mise en scene is used when it comes to the use of lighting and colour. We wanted to use this inspiration and create our own visual representation of some shots that could be incorporated into the final media product. For the colour of the official video is very unusual in a positive way due the the colour being clean and clear showing exactly whats happening in detail but to the point where it still look surreal and dull making it more confusing.
The use of colours is naturally dark and boring in my personal opinion. I think the brightness and contrast of these shots haven’t been used repeating throughout each scene, as the director wanted to keep this theme very original and show its creativity from the use of weird camera angles and movements. Than spending hours changing the colour of each shot for example grey scale.
Colour in our music video
The colour in our music video will also be quiet dark and dull, however some parts of the song will be more colourful from the use of artificial lighting to brighten up some locations. For this shot we did use the natural lighting within a home as we wanted to show the actors emotions and lip movement clearly. We also needed to make sure the use of product placement of the ‘Coco-Cola’ was represented effectively, with the liquid pooring at an angle, we needed to show that the gravity of the liquid was surreal. Therefore the colour and lighting needed to be bright and colourful whilst keeping the scene natural and authentic like the rest of the shots during the video.
Lighting in Kid CuDi- Pursuit Of Happiness
For the lighting of the official video its appears to be very verisimilitude creating emotions and emphasizing the complex narrative.
The use of lighting in this music video is quite dull and bland, but this is quiet effective as the narrative links well with the overall mise en scene theme. Even though nearly every shot is naturally dark with hardly any artificial lighting it adds authenticity to the final appearance. So even though the narrative seems to be surreal, the lighting is mainly natural with little added lighting or LCD screens.
Lighting in our music video
For our music video we have tried to keep the same idea as Kid CuDi’s music videos with keeping things natural and authentic but in still add surrealism with in most of the shots. For this shot we have used the actor to emphasis the darkness of the scene, whilst using natural lighting to make him appear more out of place. In some of the shots in the scene will make Kid Cudi appear lost and confused from the use of the dark alley way, where he is either walking towards the light symbolising death and more meaningful moments or walking away from the light to represent him trying to escape.
Rachel Louise Taylor 