Evaluation/Question 3

QUESTION THREE/WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?

Feedback and evaluation did affect our final product in many different ways, and proved to be a good technique in finding out the positives and negatives of our music video. In order to gather the feedback and evaluation comments, we used various methods that would later provide us with information about our music video, along with opinions from our target audience and what they think we could have done differently. Below are the following methods that we used to gather this information;

• Questionnaires in the School’s auditorium – giving previews of early drafts of our music video.
• YouTube posts and comments/ Facebook likes and comments.
• Second questionnaires to focus groups within target audience.
• Artist feedback.

We found that the methods of feedback that worked most effectively were the last three points of; YouTube/Facebook posts and comments, second questionnaires to focus groups, and unforeseen feedback from the artists themselves. Once we had our final redraft of our video ready for viewing by our target audience, we were able to show a Year 12 and 13 media classes the final outcome. From this we were able to gather a wide range of information concerning our music video from our target audience awarding our video a mark out of ten, and then leaving additional comments on the sheet. The three essential questions on the sheet that we focused on were as follows;

1. Who would you say is that target audience for this video? (Consider: Age/gender/subculture/genre).
2. Try to identify three technical aspects of the video you thought were done well.
3. Try to identify up to three things about the video you thought were less effective.

Above is the questionnaire which we have handed out to 30 students and asked for their personal feedback.

The pie chart on the left shows the feedback data in both amount and percentage. The questionnaire sheets were given to a Year 12 & 13 media class of 30 students, who would then give our video a mark out of ten as to what they think our video deserved. Evidently from the pie charts shown on the left, the students of the media class scored our music video highly, with 57% saying that it deserved 10/10. The remaining 40% though the video deserved still a high score of 9/10, which to our surprise was a slight but noticeable improvement from the previous feedback, however 3% of feedback we received did believe that the video deserved a 5-6/10 which was understandable as they didn’t think the concept of the narrative worked

These results were EXTREMELY satisfying, as the students that we put the feedback to are out target audience for the music video, therefore we had successfully achieved the forms and conventions of the genre in which our target audience associate with Kid Cudi.

Feedback comments:

 “Interesting use of text from the beginning. Camera angles and footage matches the song lyrics in a professional manor. Multiple angles follow the story line well. Great manipulating use of the footage and good use of transition between the footage (fading out at the end for example).”

“Put together well – matches the song nicely! Good job!”

“i like it – you got good camera angles and effects, the only thing i would say is it gets a little repetitive towards the end, however apart from that it’s good :)”

“You’ve really captured the creative style of the artist! I can clearly see the contrast between the light hearted notes of the song and the seriousness of the video!”

“really like the effect where are the two of him in the room, really works with the song and a good video in general, love it!”

The comments on our artist homepage are the following:

Daniel

“I have just seen your album cover and music video, and i must say they are brilliant, i love how they match with similar pictures. Each one is linked through the scenes and the actor is a brilliant way to show off Kid Cudi’s song.”

JT

“Love Kid Cudi!!!!!!”

Sam

“Thank you, this site has helped me find our much needed information on Kid Cudi”

David Taylor

“I love this site!!!! It tells me all the important information that I want to know, rather than all the random information that most band/artist websites have. I also love the transitions of the site making it really exciting to navigate! Love it thank you  ”

Kid Cudi Fan

“I love your music, please add more to this site. Also your music videos are amazing.  ”